The article doesn't really cheerlead the market to get to 10,000. The article describes that 10K is a big psychological hurdle and resistance line for the market.
On a larger scale this cover and many newspaper covers represent the boarder psychology of the market.
The optimism that Dow 10,000 can be reached can be reflected in the media. Main stream media pundits talk about how the recession is over, point to increase in some economic indicator, or point to a unemployment rate that has fallen less. This supports the old saying "Buy when their screaming sell when their yelling"
But one interesting thing to point out is that ? on the cover. If you look around, various media outlets are all playing the "Cover Your Ass" game. In 2008, main stream media was confronted with the potential backlash that could occur if they are cheerlead stocks and they go down.
Remember Cramer and The Daily Show, or just the overall displeasure for stock gurus and CNBC. This was because these experts were giving confidence that the market is fine and to put their money in into the market. Then the market tanks and all they can say is "My bad". CNBC was in serious trouble after the market tanked in 2008.
So now the media is covering their cheerleading with question marks or "maybes".
Here is CNBC's front page today:
